When it comes to selecting advertising platforms for your promotion plan, not including Instagram would be a serious blunder. Instagram provides access to a large public of over 500 million daily active individuals, making it an ideal platform.
Digital marketers are increasingly attuned to the huge potential that Instagram holds as a tool for achieving their advertising objectives. The number of businesses with accounts on Instagram is rapidly growing and has already surpassed 25 million.
You are now ready to use Instagram for posting advertisements. The next thing you may be wondering is how to post advertisements for your business on Instagram.
A simple solution to that would be to employ Instagram Ads Manager!
What is Instagram Ads Manager for Business
Instagram Ads Manager, sometimes referred to as the Facebook Ads Manager since the platform is owned by Facebook, can help users make a smooth and connected advertising plan. Through using this process, you can determine what you want to achieve with your ad campaign and who your intended audience is while making a plan for your advertisement.
Ads made through Ads Manager on Instagram will be labelled “Sponsored” at the top of the post, distinguishing them from your typical posts.
It is possible to run Facebook and Instagram ads via Ads Manager in Facebook, to allow for the development of advertisements or initiatives. This makes it possible to accurately identify your target demographic and set up proper advertising campaigns.
Why Use Ads Manager
No matter how captivating your ads may be, your campaign will not be successful unless you adhere to a strict timeline and monitor the results regularly. Advertising for companies on popular sites like Instagram, which is one of the most favored social networks, still applies.
The Ads Manager permits you to oversee and post promotional material on Instagram. Using the manager will let you post pictures and videos with exceptional filters and features at no cost.
How Much Do Instagram Ads Cost?
This is a difficult query to respond to, considering that prices depend on multiple components. As you might have anticipated, we do not have all of this info from the platform. This model uses CPC (Cost-per-Click) and CPM’s (Cost-per-Impressions) as its foundation, and the prices are chosen by performing an Instagram ad auction.
Andrew Tate from AdEspresso states that varying elements, for example your target demographic and responses to your ad, have an affect on the expenses of Instagram ads. Gaining insight into the best practices for advertising on Instagram requires comprehensive knowledge.
AdEspresso totaled up one-hundred million dollars of Instagram advertisement investments during 2017 and came to the conclusion that a person pays between seventy cents and eighty cents per click on an Instagram ad in the third quarter. This serves as a useful point of reference, however it is likely to change depending on the auction, people present, how many other bidders, what time of day and what day of the week it is.
Advertisers have discovered that their advertisements on Instagram tend to get more responses, but that could end up being more costly. Keith Baumwald, the creator of Leverag Consulting, has stated that the expenses for Instagram ads are a bit more than those for Facebook advertisements. Baumwald suggests that CPM charges for highly targeted advertising could be as expensive as $5.
Advertisers have the power to decide how to spend their money. You have an option of selecting a daily budget to cap the money you spend every day or a lifetime budget that runs for a period of time before all the funds are used up.
You can control how much you spend on an Instagram ad by setting up a schedule, selecting which delivery method is right for you (link clicks, impressions, or daily unique reach), and determining whether you want to bid manually or automatically.
Types of Instagram Ads You Can Create with the Ads Manager
You have a range of options for making advertisements on Instagram, including pictures, videos, and stories, that should be tailored to your target market and the objectives of your promotional campaign.
Here are different types of Instagram ads that you can create with Ads Manager:
Photos Ads
Were you aware that adding photos to your content can enhance audience involvement by nearly 1.4%? Photos used in advertisements are the simplest method of making an appearance in someone’s Feed. They are simple to make and assist in raising the profile of the company. By trying out the various filter settings, you can create stunning image advertisements.
Stories Ads
Almost all marketers anticipate that they will carry on using Story Ads, and one-half of international firms post a Story on Instagram each day, making this ad format one of the most talked-about strategies to draw more viewers and intensify interaction.
Video Ads
A majority of marketers believe that videos are essential in their content marketing plans. The huge success of Instagram Reels and IGTV show how widespread video ads are.
Carousel Feed Ads
Next we have carousel feed ads. How fun are these! This format permits you to display multiple scrollable pictures as opposed to just one picture.
This ad can be greatly beneficial for companies with a visually pleasing product, such as those in the restaurant, furniture, and apparel businesses, places to go on holiday, car showrooms and many others. However, they are not limited to just these types of businesses – they are a great way to give a face to your software or financial services firm and show the culture behind it.
A carousel layout provides the option of selecting up to 10 images that each have a separate URL within the same advertisement. Video is also an option for these ads.
Canvas Story Ads
In conclusion, we must also apprise ourselves of Canvas ads, the newest member of the advertising form family. Their advertisements are extremely captivating, enabling them to build an all-encompassing virtual reality experience in their narrative. They work only on mobile phones, they can be personalized by the advertiser, but you will need some tech knowledge. These ads work with image, video, and carousel.
How to Create Instagram Ads and Campaigns
Having understood the different types of ads we can create on Instagram, let’s work towards creating ads and campaigns.
You can design advertisements on Instagram either through Facebook’s Ad Manager or Power Editor.
You need to sign in to Facebook Ads Manager before you can generate and take care of your social media promotions. In order to accomplish this, you must link your existing Instagram business profile to your Business Manager or link it to your Facebook page.
To add an Instagram account to your Facebook Business Manager:
- First, you need to click the Facebook settings menu and go to Business settings.
- Next, click Accounts >Â Instagram accounts.
- Click + Add.
- Enter your Instagram credentials and click Confirm.
- Select the ad accounts and pages you’d like to attribute to the Business Manager and click Next.
Now that you’ve included your Instagram business profile in the Manager, let us investigate the different techniques for developing Instagram advertisements and campaigns.
Using Facebook Ads Manager to create Instagram ads
Step 1: Beginning the ad creation process
Once you have signed in to Facebook, go to the Ads Manager area and press the Campaigns tab which will show all of your advert campaigns. If there are no active campaigns, this area will be empty. Click on the Create Ad button to get started.
Step 2: Selecting an ad objective
Next, you choose your campaign objective or advertising goal. The objectives you have set for yourself may fit into one of three distinct categories: awareness, consideration, and conversion. Every section includes various kinds of campaigns to match any objective.
Step 3: Naming the campaign
Once you have determined what your campaign goals are, you will need to come up with a title for it. Include a specific timeframe (such as May 2021) to facilitate the monitoring and handling of your campaigns.
Step 4 : Defining your audience
You can either create a new Facebook audience for targeting or use an already saved one. It is essential to specify precisely who you are targeting with your advertising.
Step 5: Choosing ad placement
On the Placements page, you may opt to advertise on Facebook, Instagram or both. Choosing Instagram as one of the advertising channels gives your posts the potential to show up on both Instagram Feed and Instagram Stories.
Step 6: Determining the Budget
Once you have finished the above processes, you will need to construct a financial plan for your Instagram promotion. The Budget & Schedule tab can be used to work out the cost, length, and frequency of your advertising campaigns. You have the freedom to choose a daily expenditure cap or set a cutoff date for your campaign and determine an entire budget using the Ads Manager.
Step 7: Selecting Ad Specifications
To make your Instagram ad, pick the type of advertisement you would like and upload the content you want to use. Be certain to pick the appropriate Facebook page or Instagram profile where you would like your advertisements to show up.
You have the opportunity to choose from carousel, single picture, single video, or slideshow formats.
Step 8: Creating ad copy and defining CTA
To finish, you must enter relevant information to make your feed eye-catching and include your website link with a call-to-action button text to captivate observers and give them the possibility to get in touch with your ad.
The preview feature gives you the ability to see what your ad will look like when it is released.
Instagram Advertising Best Practices
Once you understand the essential principles for Instagram promotion, you can begin pursuing the highest yield by using the top approaches on Instagram to fashion excellent Instagram adverts.
#1. Instill Each Ad with Personality
If you want to optimize the engagement your Instagram post gets, personalize it by adding a humorous element, an emotive video, or an interesting image that reflects your culture.
#2. Make Sure Your Ad Is Contextually Relevant
Something that may be successful on one social media platform may not necessarily have the same outcome on another. For instance, you probably wouldn’t advertise the same content through LinkedIn as you would through Twitter, as the target audience for the content is likely not in the same psychological frame of mind.
The same goes for Instagram. Consider what it would be like to be your target customer, and pay attention to where they are at. Do you believe that people following you on Instagram are likely to download and read a 40 page e-book that you have created? Probably not. Make sure that your ads don’t appear too sales-oriented because this isn’t usually why Instagram is used.
#3. Use Hashtags…
But don’t just hashtag #food or #love. Engage in additional brainstorming and analyze data on your end users to discover which hashtags are most likely to be sought by them. Also, don’t overdo it with hashtags. This can give your post a sloppy and desperate appearance.
The ideal number? By looking at 65,000 posts, TrackMaven concluded that using nine hashtags yields the most engagement. They also found that longer hashtags often perform better.
#4. Run a Contest
One of the greatest tools for achieving objectives via Instagram advertising is to spur engagement through running a contest or giveaway. Why? Because people love competition and free stuff! What’s a more effective way of generating enthusiasm for your brand?
#5. Post at Optimal Hours
I mentioned this in the budgeting phase for Instagram advertising but using the ad-schedule option (only available for lifetime budgeting) is a great way to ensure the people you want to target can see the ad when it matters the most.
If you possess a thorough understanding of the people you are talking to, it shouldn’t be too challenging to figure out, yet you can also work through the process gradually until you have what you need. Think about your vertical. What is the usual time period when individuals purchase clothes over the internet if they are an online retailer? What days of the week experience the most web traffic for a vehicle dealership? Asking these questions is a good place to start.
Why Wait? Start Managing Your Ads Right Away!
Instagram has proven to be incredibly adept at keeping current with the advancements, new trends, and ever-developed requirements of its users, making it a great environment for marketers to display their advertisements and capture the attention of those who are active on the platform.
By utilizing the Ads Manager and Power Editor, you can try various approaches in creating an advertisement that is unique and distinguishes you from the rest. This will not only ensure that you are gaining more attention but will additionally assist in improving your brand’s awareness.
