Facebook used to be the ultimate social media platform, but times have changed with the rise of numerous new platforms.
Since 2017, engagements on Facebook pages have declined by 20%, as revealed by BuzzSumo’s analysis of 880 million posts. Nevertheless, with a massive 2.9 billion monthly active users worldwide, Facebook remains the prevailing social channel.
However, marketers shouldn’t panic just yet, as this is worrisome.
Facebook remains the undisputed champion as the most dominant social media platform, with a staggering 60.6% of all social media users choosing to engage with Facebook. Consequently, the competition among marketers on this platform is fiercely competitive.
In order to emerge victorious in the race, one must possess the skill of crafting a compelling Facebook post that captures the desired attention.
If not, you will face consequences.
Do you believe you require assistance with this? No need to worry, we are here to assist you.
What makes a Facebook post great?
Having a general understanding of the Facebook algorithm is essential. Even if your post is exceptionally good, it will be useless if not enough people view it. In simpler terms, your possibilities are limited. The reach of your Facebook post refers to the number of people who have seen it. It could take around 2 hours for a post to reach 75% of its potential audience. Additionally, studies have revealed that most pages only reach 6% of their total readership.
These are the key points to remember:
- Your engagement is a result of strong content, timing, and reach.
- Provide outstanding content during peak hours of your audience’s online interaction for the best outcomes.
- Use Facebook stats to see who in your target demographic is online the most.
Utilizing a social media scheduling tool such as RecurPost can assist you in optimizing the reach of your Facebook posts by providing guidance on the ideal time to publish them.
How to write Facebook Posts that engage the crowd?
How can a social media manager effectively keep up with the diverse range of active Facebook users and the platform’s versatile content?
Here are some essential tips to keep in mind in order to craft compelling posts for your Facebook audience.
Keep It Brief
Due to the influence of social media, the attention span of the audience has noticeably diminished, prompting social media managers to produce brief and concise content. Lengthy content on Facebook fails to captivate the younger audience.
To effectively convey your message, it is advisable to keep your creative copy concise and engaging. With the link preview feature provided by Facebook, there is less necessity to elaborate further. Therefore, maintaining a caption of approximately 40 characters becomes a simple task.
Make it eye-catching
A post consists of the caption and the visuals. In fact, some may say that the visuals make better anchors for holding the viewer’s attention. Did you know that it takes the brain only 13 milliseconds to process an image. So why not use this to your advantage?
Ensure that your posts include captivating and vibrant visuals. Despite the abundance of text in Gucci’s aforementioned post, its visual appeal is sufficiently compelling to captivate the reader.
By incorporating visual elements, your branding acquires a distinctive and recognizable identity. Consistently using specific colors, fonts, and especially logos in your branded posts will ensure that your brand’s content becomes easily identifiable. The mere presence of the “G” logo on any Gucci product alone is enough for us to instantly recognize it even in our sleep. This exemplifies the power of visual branding.
You can also use videos or GIFs. Infographics offer a fantastic opportunity to combine visual appeal and informative content in a single post. Just make sure to adhere to the Facebook guidelines regarding image usage in your posts.
Call’em out with compelling CTAs
If your objective is not clear to you when creating a social media post, do not expect your audience to understand your point either.
Once your viewer has read your entire post, it indicates their interest. At this point, it is crucial not to lose their attention. Present them with an engaging call-to-action such as Subscribe, Book Now, Download, Sign Up, etc., which will guide them towards their next action.
Strike a balance between casual and promotional
Do you feel annoyed when numerous advertisements pop up while browsing through your homepage? Well, that’s precisely why you wouldn’t want to be that page solely focused on promoting itself.
Ensure that your posts strike a good balance between promotional and informal content. Can we find a theorem that helps us establish the ideal formula? There is a solution for every question!
There are two commonly followed guidelines for determining a content mix, namely the “80/20 rule” and the “rule of thirds.”
Decide on a posting frequency
Both an insufficient and an excessive amount of anything is not beneficial for anyone. This principle applies to your social media postings as well. Insufficient posting will cause your audience to forget about you, while excessive posting will lead to their frustration.
With thousands of posts being uploaded on Facebook each day, how can you make yourself noticeable among the intense competition in the users’ feeds?
In order to succeed, one must use strategy.
To begin, check the number of followers you have. According to Hubspot’s findings, accounts with fewer than 10,000 followers experience a 50% decrease in engagement per post when posting more than once a day. Therefore, for a business page on Facebook, it is advisable to limit your posts to 3-5 times per week.
Posting only once a day on Facebook may be necessary, but consistently producing high-quality content every day can become overwhelming. Therefore, it is recommended to prepare in advance and schedule your posts ahead of time. Social media scheduling tools can assist you in this process (more information on this will be provided later), allowing you to stay on track with your daily posts without missing out.
Super-engaging Types of Content for Facebook
Understand this, however many rules you follow, unless you have good quality content, nothing is going to save you from getting lost in the crowd. Figure out the style and tone of your brand and create most of your content around that theme.
These are some content ideas that businesses frequently employ and achieve favorable outcomes.
Asking questions
Consider the concept of engagement as a conversation before inquiring about techniques for crafting captivating Facebook posts. Starting a conversation can be effortlessly accomplished by posing a question, and this approach is equally relevant in the realm of social media. Therefore, do not hesitate to ask your audience a question.
The type of question you ask relies on the tone and online persona of your brand. It could be as simple as inquiring about the book someone is reading or seeking their thoughts on pertinent topics within the industry.
You have alternative methods to involve your tribe by posing questions. One option is to run polls to gather views on straightforward queries. Facebook conveniently provides the feature of creating poll posts.
Share Blog & Article
Repurposing your blog posts and articles as Facebook postings is a highly effective technique to generate clicks, especially considering the effort you’ve already invested in creating those blog pieces and articles.
To boost website traffic and Facebook engagement, it is crucial to do more than just include the blog title and link. Sharing relatable blog or article posts that connect to your content holds the key. Ensure the messaging feels authentic and human-written, rather than composed by a robot or automated software. Here are a few alternative ideas for Facebook posts:
- A brief synopsis of the content indicates why readers should read it.
- Provide a teaser, such as “Blog postings are one fantastic option for Facebook post ideas; click to see the other 17!.”
- Be the full description of a quote from the post or article, and make sure to put it in quotes.
Photographs and information about your events
Posting design ideas for Facebook posts about events can be an exciting way to boost event awareness, registration, and attendance. Moreover, this approach can effectively enhance engagement and interaction.
Feel free to distribute these posts regarding your events.
- Links to your Facebook event and registration or pre-registration pages help illustrate your event’s appeal and basic details.
- Images or videos of you preparing for the event, such as setting up the conference rooms or a booth, contain behind-the-scenes material.
- Following the event, you may share images and written descriptions; you may also include additional information such as how many people came or a quick highlight of the event.
Posting about your event on Facebook can boost its visibility and emphasize its value. Even if your event only takes place once a year, regular Facebook promotion can help generate interest. Design an enticing cover photo for your Facebook event page to attract a larger audience!
Tips And “How To” Posts
Provide guidance. This is an excellent way to educate and disseminate information to others. There has been a decrease in the frequency of people asking questions. When someone shares an intriguing or helpful article with you, it shows their interest. These posts are usually detailed or offer effective recommendations, making them ideal as examples for engaging Facebook posts.
Contests And Giveaways
Would you like to expand your customer base? Utilize social media platforms or alternative apps to enrich your online journey. Generate contests or promotions for specific audiences who may be interested in winning enticing prizes.
Offering someone a device is crucial for your target audience as it can effectively enhance exposure, brand recognition, engagement, and reach a wider audience.
Imagine you are a bodybuilding athlete. In such cases, you have the option to participate in a specialized competition where you can vie for prizes like winning a national championship or receiving a one-year stock of protein powder.
Offer Facebook-Only Discounts
If you have a business page on Facebook to promote your company, you can give discounts on items and prizes. You have the option to make these offers available to all or exclusively to your Facebook fans. It is a smart strategy to create interesting Facebook posts while also promoting your products. Moreover, offering discounts can show your followers how much you appreciate their engagement with your content.
By adding a call-to-action button like ‘Shop Now’ and incorporating it on your Facebook page and website, you can observe an enhanced level of interaction. Similarly, employing this strategy on your Instagram account can effectively direct visitors to your blog.
Caption This
The concept behind this Facebook post is straightforward: you post a photo and request individuals to come up with a description for it. To encourage them, you can include the following statement in your post: “The captions deemed best will be shared again on our timeline.”
The reason this engagement post is effective is due to the way you offer a practical, enjoyable, and captivating task. It encourages people to get involved with your company, while also acknowledging their efforts and creativity.
Additionally, you can extend an invitation to participants to exclusively share “incorrect responses,” which adds a touch of humor to the activity.
Memes
Memes prove to be highly effective and engaging Facebook post ideas, surpassing traditional marketing visuals by generating a 10% higher reach and a significant 60% boost in organic interaction on the platform.
Memes provide a means for individuals to relate to situations, find amusement, and even enhance their consumption of content. Moreover, they serve as a great alternative to posts that rely on text and data.
Using memes in your social media strategy is crucial because they can easily be shared, making it recognizable and relatable to your audience when the tone and timeliness are combined.
Wrapping it Up!
In order to generate conversions and sign-ups, it is essential to create appealing ideas for Facebook posts that effectively promote your company without seeming excessively focused on making sales. To begin, utilize the numerous Facebook post ideas we have offered. This comprehensive guide on Facebook post ideas will certainly be immensely helpful for your endeavors, particularly if you aim to enhance your Facebook follower count.
