It has long been evident that the scope of organic Facebook posts is declining.
Facebook’s algorithm undergoes periodic changes. Recently, Facebook shifted its focus to providing an authentic and enriching experience to its users. Hence it curtailed the reach of businesses and brands.
As a marketer, it could likely be that the lack of results generated is not your fault. Unless the amount of people who follow you is substantial, your post won’t go as far as you’d like.
So, what can you do about it?
Using paid advertisement is an option to battle the decrease in organic reach.
You can increase the range of your post’s visibility and get more out of your content by taking advantage of Facebook’s Boost Post option. Utilize a Facebook ad tool to help you more effectively oversee your Facebook ads.
What are Boost Posts, and why are they important for today’s marketers? What is the most crucial question to ask – when should one increase a Facebook post and is it worth it to do so?
In other words, boosting posts increases the scope of what you are sharing, letting it be seen by an increased number of people.
In the following section, we will give an in-depth examination of Boost Posts and how it can be done to maximize the amount of people who see your content.
What is a Facebook Boost Post?
Using your ad budget to extend the scope of your Facebook post, so that it is seen by the desired audience.
Anyone with a business page can use Boost Posts as an easy way to advertise on Facebook – no expertise with Ads Manager is necessary. To promote a post from your page, select it from the timeline and tap the Boost Post option.
Increasing the visibility of a Facebook post can help your material reach further and be viewed by more individuals, including individuals who aren’t currently following your page yet may be intrigued by your enterprise.
Why did Facebook introduce Boost Posts?
In 2012, the Ad Manager from Facebook had not been around long, making it difficult to utilize for many who ran a business. Hence, Facebook came up with a simpler option for sponsoring your material and reaching out to more people – “Promoted Post.”
This feature assisted you in forming an advertisement campaign directly from your page without the need to visit Facebook’s ads platform. “Promote Post” was later changed to “Boost Post.”
The introduction of heightened posts was meant to help brands attract greater viewership of their content due to the diminishing organic outreach for their content and a shift in algorithms.
Pre-requisites
It is quite simple to amplify a post on Facebook – you only need a company page on the social media platform, access to the business manager tool, and a genuine message posted to the page. To promote your posts, you will need a dedicated account along with a monetary budget.
Audience options
Facebook’s “Boost Post” feature allows for a wider reach of potential viewers that goes beyond the people that are already following you. It also provides the capability to define criteria for your crowd to pinpoint precise people. With Facebook boost post, you can reach:
- People you choose through targeting
- People who like your page
- People who like your page and friends
How is Facebook Boost Post different from Facebook Ad?
Determining what time is right to promote a post on Facebook, and when to begin an advertising project on the platform, can be complicated, especially if you are unfamiliar with the significant variations.
In order to assist you in deciding, here are the distinctions.
1. Objective
When making a choice concerning whether to enhance a post or utilize Facebook publicizing, it is essential to take into account your objectives for publicizing so you can generate a system around that aim.
A Boost Post feature aims to increase engagement as well as website visits. The goal is to boost the amount of people that can view the post and interact with it, such as through “likes,” comments, and sharing it. Using this approach makes it fast and cost-effective to stay in front of your customers.
In contrast, Facebook ads can be used to achieve a variety of goals, including becoming more recognizable, increasing website visits, creating leads, and accomplishing conversions.
You can also tailor your Facebook Ads Manager ads to suit your objectives. For example, you can add a prompt for action and use content and audience targeting.
2. Scenario
With the various targeting choices available through Facebook Boost Post, utilizing this feature could be a practical solution in a number of situations. These are some situations where it is advantageous to promote a Facebook post.
- Feature Update: If you’ve added a new feature such as a Shop section on your Facebook page, boosting can be an excellent way to let your followers know about the new features.
- New Content Posting: Facebook Boost Post is a great tool for promoting new content. Most marketers boost Facebook posts whenever they are sharing valuable information to reach more of their followers. And while it’s better to boost a post that has a good organic reach, there are posts that you know will get better engagement if boosted.
- Build Brand Awareness: If you’re not necessarily looking for conversions but just want to create awareness, boosting is a better and cheaper option than Facebook ads. Since the opinions and actions of others influence people, increased engagement can provide valuable social proof. This way, you can raise brand awareness and build up a community.
- One-off Events: One-off events often don’t require full-blown campaigns. With just a little boost, you can get the word out and get more people to attend the event. This also applies to special offers and promotions. For instance, PanIQ Escape Rooms, a popular escape room company, uses the Facebook Boost Post to share discounts and special offers.
3. Results
Posts that have been boosted will appear in the news feed, but you are able to decide where to place the advertisement using Facebook advertising campaigns. The outcomes could be different because people will be more likely to utilize the messenger feature than the news feed.
How to Boost a Facebook Post?
Follow these steps to boost your Facebook post:
Step 1: Select a Post
Posts that are sponsored by Facebook come straight from a company’s page, providing a simple way to set up and control them. Selecting the post you would like to increase visibility of is the initial step. You have the option of either forming a new post or opting for a pre-existing post. The way to succeed is to give additional promotion to the post which has already been highly successful, with the goal of increasing engagement.
If you have composed something new to post, press the “Boost Post” button located near the bottom of the posting area.
If you’re trying to increase the visibility of an existing post, go to the post and click on the blue “Boost Post” button.
Instead, you can go to the Insights page which has a listing of all your posts. Next to every post is a button labeled “Boost Post.”
Step 2: Decide the Objective
We all hate whys, but damn, those are important. It is essential to consider the intention behind boosting a post and what the desired outcome is. Do you aspire to have greater amounts of visitors to your website or to generate more interactions on Facebook? Before beginning the process of going live, make sure to set a specific goal to be able to assess your progress. Furthermore, it is more likely that you will be successful in connecting with your intended viewers.
Once you hit the “Boost Post” button, you will be taken to a small window where you can pick your goal. The two options are:
- Get more people to react, comment and share your post
- Connect and Chat with potential customer
Facebook will then show your post to those who are likely to react to what you have requested, based on their past activity on Facebook.
Step 3: Select your Target Audience
After you have stated what you want to accomplish, go towards the bottom of the menu and pick the audience you want to target with the post. Advertising on Facebook is simple, but executing it with success is a challenge. To get the most out of the social media platform, the key is to be mindful of your audience selection. Therefore, it is extremely important for you to take this step in order to get the maximum benefit out of your Facebook sponsored posts.
Ads on Facebook can be tailored to whatever goal you aim to accomplish, allowing you to reach an audience of your selection. By default, you can select either just the followers of your page or the followers of your page and their friends.
Nevertheless, the enhance post attribute of Facebook lets you to target audience whom have certain characteristics, for example age, sex, preferences, and geographical area. You can make a personalized audience by selecting the “Create New Audience” option.
The purpose of the post should be to inform current followers, so you should focus on people who already support your brand. It is essential to construct a personalized audience if the purpose is to rise recognition of the brand and communicate with prospective customers. Target your resources to particular demographics in order to avoid squandering them on people who have no interest. Examine the statistics on your website and Facebook page to gain a better understanding of who your intended audience is.
Thankfully, the Facebook boost setting enables you to alter your targeted group. In other words, if your post is not producing the desired outcomes, it is possible to go back and target a different audience. Try different demographics and note what works best.
Step 4: Decide on a Budget
Once you have selected who your post is directed to, you need to set aside an allotted amount for the advertisement, which should be the maximum you are willing to spend. Having already determined your target audience, you should be able to discern how far your post can be spread with each budget allocation.
On Facebook, you can create sponsored posts that you can control how much you spend on, instead of paying for each click or advertisement placement. You are required to spend at least one dollar per day, but you can make additional expenditures depending on the extent of your publicity. Basically, the more you invest in the post, the more people it will reach. The amount that you want to spend will be divided among the amount of time that the post is active.
After you have figured out your financial limit, the subsequent step is to determine how long you want the advertisement to be available. You are able to select either a certain amount of days or a termination date, and your advertisement will carry on up until that date.
Step 6: Check the Post Preview
It is essential that a person looks over their post prior to publishing it, as this is their last opportunity to alter anything before the post becomes accessible. Be sure to set aside time to proofread your post in the preview pane on the right to make sure there are no mistakes, the visuals look good, and any links are operating correctly.
Step 7: Decide the Ads Platform
Before the procedure is completed, you must determine where your post will be displayed. You have the option of deciding which posts will show up on the News Feed for both desktop and mobile versions of Facebook, as well as in the right column for desktop. You can also configure it to show up in stories, in-stream video clips, as well as Messenger.
Step 8: Choose a Payment Option
The final stage is to choose a payment solution that is most suitable for you. If you already have a way to pay, you don’t need to take this step. FB will take payment however you can provide it – all you have to do is supply your personal information.
Once you have selected your form of payment, your post will be ready for promotion. Facebook will review the post then publish it. It will be increased to the people you want to reach for a particular period, and soon you will observe the consequences. You can assess data to get information on how well the promoted content did and measure the results against your goal to ascertain its effectiveness.
How long should I boost a Facebook post?
Over-boosting can drive your followers away. No matter the amount you shell out each day, you should not promote the same post more than seven days. Continuing to pay to boost a post on your page for longer than a week won’t have a positive outcome in terms of getting more people to see the post – it will just increase the amount of money you are spending.
How much does it cost to boost a Facebook post?
The least amount of money you could pay to advertise your Facebook posts is one dollar a day, but you can increase that amount should you want to get more people to view it. Essentially, the more you invest in the posting, the more audience will be exposed to it.
Conclusion
Facebook sponsored posts can be an excellent method to increase your impression and obtain your intended audience, now that organic reach has decreased. Giving your Facebook posts an extra boost increases their impact, making them visible to more people in their feeds. It is more important that you have a competent approach when it comes to increasing the visibility and controlling the posts.
