This list of content marketing tips is a must-read for anyone looking to improve their content marketing strategy. The list includes some often overlooked tips that can make a big difference. Find out what you could be missing out on.
Content marketing is a key part of any business plan. When you’re just starting out or you’re not feeling confident in some areas, what do you do?
Don’t worry. We’re here to help!
11 Simple, Useful Content Marketing Tips That Often Go Overlooked (But Shouldn’t)
In order to improve your content marketing skills, follow these twenty tips. They are simple to implement and will help you become a content marketing pro.
1) Look for Blog Topics Right in Your Email Inbox
You probably receive a lot of questions, comments, and inquiries about your business every day, and some of them probably keep happening repeatedly. If you are constantly being asked the same question by clients or customers, you should write a blog post about it on your company’s website. This text is saying that having a one-stop-shop FAQ makes your company more relatable, because it provides the consumer with valuable information and shows them you care about their needs and concerns.
2) Embed Your Videos
Studies that have been done multiple times show that blogs that have videos are more likely to get more hits and be shared more than those without videos. You could turn all of your promotional or educational videos into blog posts.
Not only do videos give customers another way to engage with your content, but they are also more likely to result in links to your website, meaning that you have the potential to reach a larger audience than just your current customer base.
3) If You Don’t Have Any Videos — Make Some
What makes your company better than any other company? What can you teach people? I was wondering if you could turn your expertise and excitement into a video.
A company that sells fly fishing equipment could create a series of videos on fly tying, and a content creation company could create a few videos on publishing great blogs. There is a high demand for knowledge and when you share yours, people are likely to tell others, which will result in more customers.
4) Compile a “Who-to-Follow” List
People always want to learn more about what you know. Think about who in your field you admire and would like to emulate, then follow them on social media. This will help you stay current on what they are doing as well as get insights into their thinking. This provides two benefits: consumers will see you as a trusted source of information, and the people you link to in the article are more likely to return the favor.
An important part of successful content marketing is creating a good reputation. One of the best ways to do this is by word-of-mouth and developing relationships with other experts in the field.
5) Create a List of Facts that Supports Your Mission
Lists of facts are compelling and easy to share, and people love learning new things. To improve your chance of having your content linked to by others, create a list of facts that support your company’s main goal or mission statement, and then publish it in a blog or infographic.
This shows that your company is thoughtful and has done its research, as well as fulfilling the customer’s need for knowledge.
6) Tell a Great Story
Yes, both Apple and Subaru have made a name for themselves by creating heartwarming and emotionally charged commercials that speak to their target consumers. It is important to think about what your company is passionate about and how that relates to the company’s goals. Once you have done this, try to work it into your content marketing.
If your product is all about a lifestyle, tell a story about how it makes people happy, comfortable, or safe. The best way to gain customers is by telling them a story that they can connect with on an emotional level.
7) Consider the Questions Your Customers Ask
When a buyer wants to purchase something, they will often turn to the internet for additional advice and research. Additionally, the internet is a widely used resource for price comparisons and reviews of products. If you want your company’s answer to be seen by people who use Google, you need to make sure it is one of the millions of answers that come up when they type in a question.
Nowadays, it’s not enough to just have a great product. People need to see and rely on a company’s authority before they make a purchase.
Think about what questions your customers are asking, and then answer them in a blog post or on your website. This will establish you as an expert in the field and build the consumer confidence needed to drive sales and conversions.
8) Put Promotion First
The first step that a company often takes when designing a product is to ensure that there is a market demand for the product. If the product cannot be manufactured, it will result in a huge loss of time and money. The same goes for content, believe it or not.
Think about how you will market your content before you develop it in order to employ great content marketing. If you can’t think of a good place to promote your work, it might not be worth the time and effort to create it.
9) Repurpose, Repurpose, Repurpose
This content marketing trend is an ancient one. This text is saying that the most underrated and ignored film deserves to be at the festival every year.
If you think that refreshing your content every year is enough, you are wrong. That’s not what repurposing is. That’s just plain old maintenance. Google will recover your original place among its devotees if you make sure the info is still accurate and the new updated publication date is correct.
The process of repurposing is about taking something that already exists and giving it a new purpose. This can be done by taking it apart and using the individual parts for something new.
Mark Huber is the Head of Brand and Product Marketing at Metadata and he knows a lot about how to do it right. ” The most important thing that I took away from the interview was when he said “We repurposed every single possible ounce of content from this event.” The event was so successful that if we had stopped everything else we were doing, we would still have had enough content to last five more months. In fact, one of the key success metrics for the event was the amount of content that could be repurposed.
If all you care about is the content, you can find all the information you need without watching every episode.
Repurposing content helps balance your resources. This also makes it easier to make decisions about bigger and more demanding projects. Knowing that an event, podcast, webinar series, or a huge research paper will supply you with content for months to come puts your resource spending into perspective.
This means that if you put a lot of time and effort into something, you should make sure it doesn’t fail.
10) Embracing the Interactive & Conversational
Interactive content is a type of content that requires the user’s interaction in order to be experienced. This can be in the form of videos, games, quizzes, etc. I’m mentioning it for different reasons. There is a general consensus among marketers that certain techniques are effective and that research backs up these claims. However, I’m not going to bore you with stats and figures. An interactive content piece will be more engaging than a static one. Interaction is the base of all human communication.
People are drawn to interactive content that encourages them to take action and participate in conversations because it feels like the person on the other side is really listening to them.
Interactive content can provide an opportunity for people to communicate and have fun together. You could create a quiz, chatbot, or start a thread on social media or a forum to engage your audience. The most important thing is to create a space where the interaction can take place.
11) Bypass Search Volume as Content Idea Generator
The number of searches for certain keywords can help determine what content to create. This is especially important for businesses that want to rank highly on search engines. It’s understandable. Having a high ranking on Google is important if you want to get organic traffic. This is because people are more likely to click on websites that appear higher up on the search engine results page.
However, SEO is not as easy to understand as it used to be, which can create some difficulties that content marketers should be aware of. If you only focus on making content that is optimize for ranking and revenue, you will likely have to sacrifice the quality, value, and trustworthiness of your content. This will negatively impact the overall experience for your viewers. According to marketer Gaetano DiNardi, many industries have been optimized to the point where it is difficult to find the information you need. Focusing on SEO can lead you away from providing a good experience for your users with good content. Google is no longer seen as a reliable source of information and many people are now turning to Reddit and other forums for answers to their questions.
Search volume isn’t as reliable or rewarding as it used to be for generating ideas.
Another problem with search volume is the volume itself. There are interesting topics of discussion that are not always the most popular topics that people search for. People often talk about the same problem or idea using different phrasing. Thus, at one point, search volumes leave you hanging.
Where to find the ideas, then?
SEO is not a requirement for SparkToro. The tool helps brands to find their target audience and the places they frequent online, so that the brands don’t have to rely so heavily on SEO for organic exposure. There is no commonly used keyword that accurately describes what we are doing when we say “audience research.” People aren’t saying how to do audience research. They’re just not searching for that. The speaker is saying that they are not going to base their marketing strategy around trying to fix common problems because that would require them to make a lot of changes. Instead, they are going to write about things that are interesting and present problems in a different way. What are some ways we can create content that is truly good and interesting?
Michelle Goodall, the Chief Marketing Officer at Guild, relies on communities to create content: “With a community, you can gain insights around what your prospects, clients, audiences, stakeholders actually want from you, what content and events and information they need from you and you can then create and deliver that, but also you can do that collectively and collaboratively.” In her playbook, content and community work together from idea to distribution and engagement.
Conclusion
Originality is everything in content marketing. Tell stories, use visuals, and keep your audience at the heart of what you create. Oh, and don’t forget to sprinkle in some keywords for that extra SEO boost! With these tips, you’ll be well on your way to creating content that clicks with your audience—and drives results.
