Instant brand awareness is not something that most companies have. Since a company’s brand reputation is so important to its financial success, having a good marketing strategy is essential. Anyone who is good at marketing knows that digital marketing is the quickest way to improve how well known your brand is and to reach customers where they are.
When you’re trying to make people aware of your brand, digital marketing is an essential tool. Developing a blog not only fosters trust with your customers, but also gives you an opportunity to reach out to the 299 million people who are online every day. But the digital marketing field is vast.
Your brand strategy will determine which digital marketing channels you should use and how much priority to give each. TikTok became very popular during the pandemic, which created new marketing opportunities. In other words, always be looking at trends.
What Is Brand Awareness in Digital Marketing?
The term “brand awareness” refers to the degree to which consumers are familiar with a product by its name. This can be measured through various marketing channels.
It distinguishes the product of a brand from its competition by creating a unique selling proposition.
Your brand’s recognition is simply a measure of how well your target audience knows your brand.
If your consumers are aware of your brand, it means that your marketing efforts are working. Increasing brand awareness can lead to increased sales and profits for your business.
More sales.
If consumers are given a choice, they will usually pick the brand they are most familiar with.
This is why businesses should focus on brand awareness, especially for startup brands.
Brand awareness is so important that 37% of marketers said that it was their top priority in 2019.
Since you understand how important brand awareness is to you, the next question is: “How can you create brand awareness?”
An effective digital marketing strategy makes use of all the available digital channels to reach the target audience.
5 Digital Marketing Channels for Brand Awareness
There are seven digital marketing channels that are most effective for getting a consumer’s attention.
1. SEO
Google processes over nine billion searches every day. This is triple the amount from just two years ago. We rely on online search engines to provide us with answers to almost every question or problem we have. If your website is one of the first things to show up in a search, it can result in thousands of new people learning about your product.
SEO is a digital marketing channel that can be quite competitive, and it can take some time to start seeing results. If you can get your website to show up on the first page of a search engine, you will see an increase in brand awareness. SEO keyword targeting helps you specifically reach people looking for what you do, which also helps you achieve relevant brand awareness.
Although it may take some time to see results from SEO, it is worth it in the end. Building your website’s authority will help you rank for more keywords on Page 1 of search results. Reaching the first page of results on a search engine is easier than remaining there.
How SEO Impacts Brand Awareness
The more traffic your website gets, the more people will be exposed to your brand.
The more people that are exposed to your brand, the more people will become familiar with what your brand does.
One example of how digital marketing consultant Hunter Branch saw the effects of SEO on brand awareness is through a case study.
How to Boost Brand Awareness with SEO
64% of marketers are investing in SEO this year.
If you want to stay competitive, there are some things you can do to use SEO for brand building.
2. Paid search advertising
Paid search (or pay-per-click/PPC) advertising is a way to get your website to show up higher in search engine results by paying for it. Paid search is a way of showing up in the paid results on search engines, as opposed to gaining visibility through organic means like SEO. When someone searches for something on a search engine, the results page that they are shown (SERP) is often filled with paid results, meaning the organic results are further down and require the searcher to scroll to see them.
Paid search provides some distinct benefits from SEO. Paid search is a way to raise brand awareness much faster than SEO efforts because you pay directly for those top spots. If you follow best practices, you can start to appear on Page 1 of Google from the first day you start running ads. Paid campaigns let you target your ads at specific groups of people based on factors like age, location and what they’re searching for.
Google Ads includes a display network that powers the ads you see on websites across the web, as well as on other Google properties like Gmail and YouTube. This allows you to achieve an especially wide reach. An ad’s reach is determined by many factors, but we know that it can be seen by over 90% of all internet users.
3. Social media marketing
The number of people in the U.S. aged 13+ who use social media regularly has increased from 303.4 million in 2017 to 307.2 million in 2018. Most social media users visit their chosen platform at least once a day. These platforms play a crucial role in how people shop, communicate and get their news. Social media marketing is very important to consider when creating a brand awareness strategy.
Social media marketing involves anything you do on social media platforms that doesn’t require payment, or only requires payment in the form of labor costs. The first step is to research the best channels to target based on where your audience spends their time. Sharing content from your own website on social media is one way to raise brand awareness, but it’s just as important to interact with other accounts on social media.
Social media marketing should be part self-promotion, part relationship-building. It’s important to share content from other blogs and influencers in your industry that are useful to your audience, and to participate in relevant conversations. This will help you grow your online presence. You can increase your brand’s visibility by creating new relationships and expanding your social media following.
Chicks In Business are currently using the training in Legendary Marketer to boost our own presence. Join us on their 15 day challenge HERE.
4. Social media advertising
A large challenge for social media marketing, especially for new accounts, is that the people who see most of your updates are those who have already followed you. This means that using social media marketing to increase brand awareness takes a long time. You can increase your visibility and number of followers by investing in social media advertising.
Paid search is to SEO what social media advertising is to social media marketing. Many social media platforms offer advertising opportunities, and most of them work on a pay-per-click basis like search advertising does. The extensive targeting options available allow you to specifically target social media users who are most likely to be interested in your brand.
How Social Media Impacts Brand Awareness
Many people spend a lot of time looking through their social media feeds.
According to Statista, the average internet user spends 144 minutes per day using social media.
This gives your business a great chance to connect with them through the internet.
An active social media presence will make you more visible to your potential and current customers.
By connecting and engaging with your target audience, you will be able to create a stronger brand identity that will be recognized by more people. Additionally, by fostering relationships with your target audience, you will be more likely to create brand advocates who will help promote your brand to others.
If you want people to become aware of your business, you need to share your brand voice and story on social media. This can be done by posting interesting content or running ads.
How to Boost Brand Awareness with Social Media
If you’re not using social media advertising, you’re missing out.
To catch up with your competitors on social media, you need to have a deep understanding of both your brand and your audience. If you’re new to social media marketing, this is even more important.
This is what you should do next with your social media campaign.
Set SMART goals
If you want to be successful with social media marketing, you need to have a clear idea of what your goals are. The SMART goal framework can help you with that.
The SMART framework requires you to have goals that are:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
5. Content marketing
Content marketing plays an important role in digital marketing and can help support other channels. If you create content that is relevant and high-quality, you will be able to target more keywords in SEO. This will also help to keep your website fresh, which is something that Google likes. Other websites are more likely to link to you if you have good content, and links are a key factor that search engine crawlers or indexers use to rank websites.
This means that every time you create a piece of content that your audience will want to engage with, you can share it on social media and in your ads. If you only promote your products on social media, you’re hoping someone will buy your product the first time they see it.
Content marketing allows you to provide potential customers with useful information when they are initially searching for topics related to your products. Achieving initial brand awareness is key to building trust with consumers and making sure your brand is top of mind when they are ready to make a purchase.
Optimizing content
Creating content is one thing; optimizing content is another.
To increase the chance that Google will find your content, you should add keywords to your page.
Because you want your content to be seen by people who are just becoming aware of the topic, it’s important to use keywords that aren’t associated with any one product.
How to Boost Brand Awareness with Content
Most marketers believe that having a content strategy is key to their success.
Do you create a content plan that outlines the topics you’ll discuss and the schedule you’ll follow?
Here are some ways to get you started if you’re not already doing so.
Understand your audience
Who is your audience? Where do they spend their time online? What are their likes, preferences, and interests? What are their problems that needed solutions?
By connecting with your audience, you will begin to understand them better.
If you understand your audience well, you can tailor your content to address them directly.
Create your brand story
You should know your brand in addition to your audience.
What is your story? What are your visions? What are your company’s values? What is your company’s voice? What solution do you offer to your audience?
You need to know crucial things about your business to create an effective content strategy. This is because your new customers will only care about your brand if you can offer them something that they need or want.
Choose your digital marketing channels
There are several types of content you could use for your brand. What type of content would you like to use? There are many options for the awareness stage.
The most common forms of content for the early stage in the marketing funnel are blog posts and articles.
If you want to know what kind of content to create, it would be helpful to have a solid understanding of your target audience.
A strategy for improving your ranking in search engines is to target more specific, long-tail keywords. This type of keywords getting clicked 3% to 5% more often than generic searches.
When your keyword strategy lines up with your branding, you can more easily control how people perceive your brand.
It is important toUse keywords that relate to your brand.
Test your content strategy
Now that you have determined vital elements of a good content strategy, it’s time to put them together and create your content strategy.
Track your content’s performance, analyze how well it does using key metrics, and tweak it as necessary.
Wrapping It Up
What is your strategy for marketing your brand to your target audience?
But creating awareness about your brand doesn’t happen overnight. Your marketing team needs a well-thought-out plan to be successful.
The techniques above, combined with consistent monitoring, can help you build familiarity around your brand and create brand advocates.
