You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. Thanks to things like promotional campaigns, your website is seeing an increase in visitors.
What is the reason that only a small amount of people who visit are becoming leads or customers?
There are plentiful chances for blunders that can damage the rate of successful website transactions. If you’re having difficulty keeping buyers on your website, think about whether you may be committing any of the errors that might drive people away without conversion.
Reasons People Leave Your Website
1. Your design is outdated.
It is a regretful reality, but we all instinctively evaluate a book by its outward appearance. On his blog, “Social Triggers,” Derek Halpern communicated a remarkable investigation that upholds the consequence a site’s structure can have on its observed dependability.
In the research conducted by Dr. Elizabeth Sillence, individuals were requested to review webpages related to hypertension and afterwards state their level of trust in the website. The investigation uncovered an astonishing discovery – 94% of the dubious respondents expressed their uneasiness was caused by the design of the site.
Design matters. If your website still has a vintage ’90s look to it, then it is time for an overhaul by an experienced designer.
2. Ecommerce store is not mobile-friendly
Nowadays, individuals are utilizing a cell phone for anything and everything, from conversing with companions to settling expenses. This includes shopping from online stores. If you desire a great prospect at creating visitor activity and possibly making sales for your Shopify store, then you need to guarantee that your site is optimized for people using mobile phones.
3. Your site relies on outdated plugins.
If your sales content is hidden in Flash documents, your visitors will be required to put in effort and use up their time to obtain the most current version of the plugin, something they may not be keen on. YouTube has changed their preference, choosing to use the more up-to-date HTML5 video player rather than the Flash object embeds.
Rather than relying on other software, employ HTML5 for all of your videos and animations. For those users who don’t or can’t watch the video, it is beneficial to supply a summary, transcript or notes to enhance their experience and to also help with search engine optimization (SEO).
You should bear in mind that plugins and add-ons are regularly becoming out of date. You should limit the number of flashy features on your website if you want to spend less time trying to keep up with the latest tech advancements.
4. Your content is difficult to read.
To add on to this thought, it’s worth noting that designing goes beyond simply choosing colors, pictures, and illustrations. The typefaces you select, together with the hues of your text and backdrop, can affect how easy it is for people to comprehend and absorb the material on your website. If it doesn’t have a straightforward and comprehendible layout, it won’t be successful in producing results.
There are no definite regulations concerning the choosing of fonts to use, except Comic Sans should never be an option. Choose bold color combinations and avoid adding decorations when selecting serif or sans serif fonts for the best results. Here are some guidelines and suggestions on selecting the appropriate font for your promotional material.
Use larger fonts in order to give visitors a more enjoyable experience, regardless of whether they’re using a desktop computer or a mobile device. For titles, use a font size of 22 points or bigger. For body copy, stick to 14 px or larger.
5. Targeting the wrong market
You may be tempted to attempt to sell your goods to everyone and try to bring in as much attention as you can. But that’s not really possible. Not everyone will be interested in buying your product. You must pick a suitable demographic to advertise your product to by improving your SEO and paid ad campaigns so that it attracts the desired group.
6. Unappealing landing page
The initial page a user reaches when they click a link from an advertisement, email, or another spot on the web is called the landing page of your website. This is the place where customers form their initial opinion of your internet shop. If your landing page doesn’t make an impression or draw the eye, then prospects won’t be as persuaded to make a purchase from your shop.
7. You’re overwhelming people with ads.
If your website is sustained on a basis of advertisements, it may be impossible for you to remove them all. It is essential to have ads, however, that does not indicate that you have to have them spread in all places.
The 2014 Trust in Advertising report by Nielsen showed that those polled generally trusted traditional advertising mediums like newspapers, magazines, billboards, radio commercials, and infomercials more than they trusted internet banner ads.
Reduce the amount of ads and the places you show them in order to build trust and boost sales. Visitors should not be greeted with ads when they come to your website, and they should not see more ads than actual content.
8. You’re not using exit intent technology.
Don’t forget about the people who use the “Back” button on their browsers earlier. There is an opportunity to recapture their interest by utilizing exit intent technology programs. These are tools that track visitor mouse movement. If it looks as if the visitor is about to leave the page, a message or proposition will be displayed as a final attempt to encourage them to remain.
In one occasion, the utilization of this software to offer a 10% discounted coupon to people leaving the website increased the overall conversion rate to 13%, netting 2,423 additional conversions that would have been missed otherwise in that month. That’s pretty powerful. Picreel and other businesses have developed exit intent technology to help prevent potential customers from leaving your website.
9. Poor image quality
Individuals desire to look at the items they may possibly purchase. If you can’t show customers visuals of the products, they will leave your online store. The pictures must be of top-notch quality so that customers can experience the merchandise you are offering.
10. Unclear Call-to-actions
Your call-to-actions must be compelling as well as easy to notice and understand for buyers. You must generate an attention-grabbing image that is distinct on your webpage. This is typically accomplished by utilizing different hues and bigger font.
To sum it up, CTA’s need to be:
- Written in a legible font
- Clearly communicating the benefits of the product
- Using contrasting colors and a clear design
11. Poor navigation
You want your customer’s journey on your online store to be as enjoyable and positive as it can be. Ensuring that your website has a user friendly and straightforward navigational system is paramount. People coming to the site should be able to easily locate what they are searching for. If users are dissatisfied with the functioning of your website, it will likely prevent them from purchasing your product or returning in the future.
12. Poor product descriptions
People come to your stores for the goods, so it is important to explain them in a way that encourages them to purchase them. If you give product descriptions that are average, that won’t encourage visitors to stay on the website.
13. Brand doesn’t look professional
It is essential to keep in mind that not only should you be trying to move your product, but you should also be attempting to promote your company’s brand to those who are previously unfamiliar with it. For your brand to be trusted by your customers, it is important that the website appears and gives off a professional vibe.
Since a website is the best way for you to showcase your brand, there are a few things you need to keep in mind when designing it, so it appears professional:
- Strong brand identity presented in consistent and clear colors and fonts
- Professionally designed logo
- Crisp and clear high-quality images
- Text that is well-organized and easily scannable
14. Website copy lacks persuasion
It is important to have a website copy because it is the primary text that directs someone to your website and provides them with all the necessary information about your business or website.
But creating a website copy isn’t enough. It needs to be enticing, persuasive and powerful. A great method to create a successful sales pitch is to imagine what it would take to entice you to make the purchase and apply it. You should always keep your target audience in mind.
15. No use of FOMO
The concept of FOMO, which stands for “Fear of Missing Out,” has been studied and shown to motivate people to act quickly. You should try to get your visitors to make a purchase quickly by letting them know that they could miss out on a unique selection, or not take advantage of a special offer that is only available for a limited period.
When individuals are confronted with the prospect of losing something, that is the point at which they act quickly. You should encourage your customers to act quickly by making your CTAs compelling.
16. Lack of blog content about the product
People who buy items over the internet usually consult blog posts when they are investigating a particular item. The reason a lot of people have been drawn to your blog rather than the product page is clear.
In order for your sales to increase, put in more effort to craft blogs that substantiate why buying your product is advantageous, without sounding overly commercial and potentially scaring off readers from your blog.
17. High shipping costs
Many people decide not to make a purchase after they observe the cost of delivery charges. The emergence of major ecommerce companies has established a need for rapid and free delivery from ecommerce locations. If you observe a surge in the amount of unfinished purchases in your store, it may be worth investigating how much you are asking for shipping.
18. Slow shipping and delivery
Buyers prefer it when their packages arrive quickly. It is generally anticipated that the delivery will show up any moment between a few days and two weeks. If your delivery times reach beyond three weeks, the chances of generating any sales diminishes, and possible grievances from customers might mount.
19. Your site isn’t responsive.
Google has launched its major upgrade to their mobile algorithm, meaning that if your website isn’t accessible on smartphones and tablets, you will most likely see a sharp decrease in the organic search results.
Studies conducted by Mobify have revealed that if a transaction process isn’t designed for mobile usage, then three out of ten customers on mobile will not complete the purchase.
Managing the shift to a mobile-friendly web page can be a real annoyance, however, is it worth giving up the viewers and the profit you could secure?
20. Your content or products don’t live up to your landing page’s promises.
Cody Ray Miller penned a piece on Crazy Egg detailing his experiences while visiting the Nissan website. You may expect that clicking on that link would bring you to the Nissan Motors webpage, correct? Rather than ending up somewhere else, you will be directed to a computer components website owned by a family that have the surname Nissan.
Would you remain on the website if it was providing information regarding cars?
Of course not. When your landing pages make too many assertions, that’s the result. Viewers become extremely excited, believing they have discovered the ideal answer to their desires. When a visitor goes to your website and discovers that the content is not what they anticipated, the first thing they will likely do is click the “Back” button.
Do not make false claims that you cannot live up to, otherwise you will experience low conversion rates and be known for tricking people into something they don’t want.
21. Your site’s been hacked.
The possibility of your website being breached and you being unaware of it may sound absurd. Around thirty thousand sites are reportedly hacked daily, according to James Lyne who is a Forbes writer. In some cases, these kinds of attacks are so complex that only the most vigilant website administrators can identify them.
If you don’t have the ability to spend hours reviewing your code each day, then think about using a security solution such as Sucuri for maintaining the trust of your users that is essential for increasing website conversions and sales.
By tackling these problems on your website, you should experience key increases in your website’s functioning. However, there are other elements that may impact your capacity to attract clients from your visitors. If you have an idea on a problem you identified that prevented customers from making a purchase on your website, please leave a comment to explain the issue and the resolution you found.
