Social media is still flourishing as an important source of communication between businesses and their patrons. For a while, there have been multiple large entities in the industry, and TikTok has clearly been the leader. But, it has faced intense competition from Instagram reels. When Instagram reels were launched, they caused a dramatic increase in the number of people watching TikTok videos. Do you ponder what reels are, and whether or not they are better than TikTok? This blog will cover all aspects of making Instagram reels and exploring how they can be utilized for commercial purposes.
What are Instagram Reels?
Instagram Reels can be looked at as a form of providing its users with a similar ability to platforms like social media, in this case, the power to make brief videos to attract viewers.
You will be able to adjust and assemble video segments to make fascinating videos with a selection of uploaded assets, sound, filters, editing features, and captioning. A feature called “Remix this reel” was added to Instagram reels, allowing people to make their video clip next to someone else’s footage. This made reels even more popular.
Stories on Instagram are designed to be gone within a day, while Reels are permanent. An algorithm is employed to make the product attractive to the users.
A section featuring trending reels is available, making it simple for users to view all the videos that are becoming widespread. This can lead to increased participation since people would be able to quickly and simply access and look through videos. Your following will develop naturally and enhance your brand’s position.
We will continue to evaluate how to employ Instagram reels for business purposes.
Exploring Instagram Reels
Prior to getting started, take a few moments to look into how other people are making use of Reels for their personal businesses or brand profiles.
Go to the app and look for the Reels tab which is shaped like a director clapboard with a play logo on it in order to access Reels. This spot allows you to look through Reels from individuals you follow as well as those picked out specifically by Instagram based on your past behavior on the app.
You can also check out Reels on the Explore page.
You can also head straight to someone’s profile page and look for the symbol for Reels.
How to Make Instagram Reels For Business?
Producing Instagram company reels can be enjoyable and when done properly, one can procure rewarding results from it. The rewards from the involvement that Instagram reels can prompt are highly satisfying. If you are wondering how you can create a reel for your business, here are the steps that you can follow:
1. Go to The Reels Mode
In order to get to the “Reels” feature on your Instagram stories, you should go to your Instagram profile, press the plus sign, and select Reels.
2. Pick Your Settings
When you select the Reels tab, you will be brought to a page where you can make your own. You will have the ability to insert effects, sound, velocity, duration, clock and make improvements.
- Music: you can add an audio track from the app’s library or music used by other users in their reels.
- Length: Pick from 15 or 30 seconds.
- Speed: Ability to slow down or speed up your video.
- Effects: You will have the option of using filters that you have created before or adding stickers or other filters.
- Touch up: You can create a smooth skin look.
- Timer: You can set a timer for hands-free video recording.
Once you press the Record button, a timer will appear counting down to 3 before your recording commences.
3. Record Your Reel, Preview, And Edit
When you push and keep the record button down, a progress bar will appear on the top of your device which will assist you in staying within the allotted timeframe.
Once you have completed recording your file, you can select the Preview button located in the bottom-right of the display.
It is important to understand that with reels you have the capacity to link all your different video clips to one another, whether they are freshly captured or you upload them from your collection.
When you press the Preview button, you will gain access to further editing choices.
- Audio controls: you can adjust camera audio and add music.
- Voiceover: record your audio over the video and attach it directly.
- Aesthetics: you can add GIFs, emojis, labels, stickers, countdowns, etc.
- Pen: If you want to make lines, arrows, scribbles, or write something, you can with the pen that is available
- Text: overlay text can be added in different colors
- Alignment: if you want to ensure smooth transitions for certain moments, you can align objects from the previous clip before you record the next one.
4. Publish The Reel
Once you have finished recording and editing your clips, you can send it to the publishing screen by pressing the “share to” button located at the bottom right. When you come in this place, you can choose to put a cover, a title, and hashtags on the reel and then post it. You can plan to release your reels on Instagram ahead of time to make sure they get out on time.
How to Add Music to Reels
When you begin constructing your reel video, you should notice the music symbol. When you tap on the musical note, it will open a selection of tunes which is akin to the music that you can insert into your Instagram stories.
You can utilize the search bar located on the top of the page to find music that fits your video project. Decide on the part of the song that will work the best for your video and the intent behind it.
If you do not have an inclination to pick a tune, you can always try using environmental sound or your own vocalizations for your Reel’s audio.
Tips On How To Use Instagram Reels For Business
We just observed how to generate an Instagram reel. Do you understand how to use reels in a business context? Gaining this knowledge will aid you in establishing a significant link with those you are addressing.
Let us quickly move on to 11 suggestions for how businesses can use Instagram Reels.
1. Keep a Check on Instagram Reels Trends
It may be quite simple yet quite important to master your Instagram reels, and this tip may help.
We suggest that you spend approximately 15 minutes on the platform simply to watch compiled videos. You will begin to observe recurring motifs in the material. Audio recordings will appear periodically with different renditions done by distinct people.
Jump in with the trends whenever you have the opportunity because when you include your company in an ongoing trend, your followers will understand your point of view and know that you share their principles, looks, and humor.
2. Share BTS Content
What is the best formula for achieving success in your business? Let your audience in!
Audiences greatly appreciate insider content, which gives them a deeper understanding of your business. You can make your business seem genuine and accessible if you produce videos that show what goes on behind the scenes.
A prime illustration of this is the manner in which Dior, one of the top fashion labels, demonstrates its goods alongside reels that demonstrate the inception of the product. A short video is used to condense and portray the process of sketching and designing, giving the audience a great look.
3. Have a Strong Start
You need to grab your viewers’ attention straight away on your Reels in order for them to stop scrolling and watch your Instagram content ideas. You want to hook your followers so that they pause their scrolling and develop enough curiosity to click and watch the remaining footage.
Hence, having a powerful start is very essential. The optimal strategy here would be to employ bold text that easily draws in the user’s focus.
4. Tell Your Brand Story on Instagram Reels
What’s your “why”? Every company has their own backstory, and expressing that narrative can be a great way to make a connection with their patrons that goes deep. Reels on Instagram allows you to express yourself in an entertaining and genuine manner.
When telling the history of your brand, be sure to be honest and not too pushy when it comes to sales. The integrations and video options make that easier.
5. Offer Exclusive Discount Codes to Reel Watchers
Here’s where things can get fun! Why don’t we give faithful followers and watchers incentives in the form of discounts and exclusive offers, in a lively and entertaining fashion? This could be a perfect opportunity to broadcast a fresh item or make known a seasonal promotion to attract more shoppers who are enthusiastic to shop in your store.
You can link your products with your brand’s Instagram account if it is equipped for Instagram Shopping, and then include the tags with your Instagram Reels. Make your product irresistible to viewers by showcasing it in an attractive video clip and give a great deal that they won’t want to miss. Simplify the purchasing process by including the tag in the post.
6. Share Your Creative Process
People really get a kick out of being able to have a look at the latest products and designers before anyone else; it makes them feel special and part of an exclusive club. Individuals who have not encountered your brand before can gain insight into the hard work and the time it takes to craft your item.
You can make use of Reels in your editorial calendar to give people a preview, or you could start filming right away when you have a good idea. This could be a fun method to make your audience feel even closer to your company.
7. Introduce Your Team via Reels
Bring some individuality to your social media advertising to make it stand out on the internet, which is often known to be very impersonal. Attempt a Reels video of your co-workers to either conduct an interview or let them choose a favorite song to display an activity or interest they have outside of their job.
Naturally, it would be wise to check with Human Resources before implementing any of these ideas, however it can be a fantastic way to add some personality to your social media messages when the industry typically presents a more formal appearance.
You can also employ Reels to showcase your business, items, or offerings, while introducing the folks who work for you. KidoodleTV posted staff selections on Instagram Reels, requesting information from employees on their own and their children’s preferred shows on the platform.
8. Show Off Your Products
Does your product have many features or options? Or do you make custom products for every customer? Reels can be used to emphasize what your items have that sets them apart and to give an in-depth look at the features and applications of the items.
9. Announce Giveaways On Instagram Reels
You can use Instagram Reels to increase awareness and spur further interest if you’re using giveaways to obtain more followers or to reward dedicated patrons. Or you can do surprise giveaways.
10. Educate Your Audience Through Reels
Instagram Reels provide an opportunity to teach your followers about your company or what your organization believes in. In brief segments, you can impart the understanding that you may assume to be universal as a specialist, but they could still be discovering it. Being an advocate for the industry and educating people is an excellent approach.
11. Provide a Product Demonstration on Instagram Reels
Short films are an entertaining approach to demonstrating the details and capabilities of your product, should it be complicated or showcase a few neat features. You can get creative, silly, or truly off-the-wall. For instance, you can reveal distinctive qualities or more subtle ways to utilize your product.
12. Use Reels to Spread Some Happiness
We give considerable consideration to the returns, budget and revenue earned through social media marketing. But sometimes, social media offers a bigger opportunity. Using social media, we get to experience the lives of others and bring cheer and brightness.
Reels are no exception. Actually, they can be an ideal way to bring some pleasure and hilarity. Keep it simple. Show off something adorable or beautiful. Allow your little sector of the web to give some cheer.
Conclusion
Using Instagram Reels can invigorate your Instagram account and aid you in increasing your group of followers.
Have a blast making mini films featuring catchy songs, while displaying your brand’s narrative. This is an excellent way to try something new and be creative, so go for it and have fun!
