Organic traffic that hasn’t progressed is the last thing a marketer wants to experience when going over their stats, however, it is something everyone will come across eventually.
The flux in your website’s traffic can be a consequence of modifications to the sector you work in, how your viewers consume information, how much and what kind of fresh material you are creating, or how pertinent your previous material is.
Your content may require just a bit of sprucing up and reimagining to maintain your audience’s attention. So to inspire your repurposing efforts.
Why You Should Repurpose Content
A piece of counsel that I particularly enjoy regarding content advertising originates from Social Triggers creator Derek Halpern, in an article about why bloggers crash and burn.
It is not necessary for you to continuously generate new content. Halpern explains that you must focus on distributing the material you possess to a larger audience.
The chief aim of repurposing content is to take an existing piece and twist it, breathing fresh vigor into it.
Aside from the fact that the hard work is already done, here are a few other benefits for repurposing content:
Reaching New Audiences
When the article is initially released, it may not generate significant results. Gradually, it becomes more successful and starts to do better. By restructuring and updating existing content, it is possible to reach people who may not have encountered it before.
Reinforcing Your Message
When talking about the value of using content for more than one purpose, Kevan Lee at Buffer emphasizes the significance of repeating your message when it comes to publicity. The idea that it takes potential customers to be exposed to a message about a product or service about seven times before they are likely to purchase has become known as Marketing’s Rule of Seven.
Rather than writing about something briefly then allowing it to become forgotten, recycle your content to keep bringing your message to your readers. If you possess content that is of high worth and is authoritative, then this will be beneficial. It facilitates the discovery of inventive approaches to stress your point.
Improved Organic Visibility
Organic search still provides the majority of site traffic. A research conducted by BrightEdge has revealed that organic search accounts for the majority of traffic at 51%. If what is said is accurate, then taking material that is already optimized and using it in other styles may lead to an important boost in organic exposure and visits.
Creating a range of material provides you with the opportunity to capture a larger portion of search results for certain queries. If you post your material on external websites, you can acquire backlinks as an added bonus.
How to Choose Content for Repurposing
When choosing content for repurposing, look at your metrics. Take a look at what has been successful and consider what could be done to create a new experience. Explore your sources of old material to gain the advantage of revising content that needs refreshing.
Past triumphs and relevant topics are two signs that if the material was recycled, it would be beneficial. If you’re stuck on ideas how, we have listed a few below:
Once you have decided on the material to repurpose, the next move is to find out the best way to implement this and spread it out. Let’s talk about some ideas how.
1. Turn blog posts into podcasts.
If you come across a blog article with a subject that interests you, consider transforming it into an audio episode. Podcasts provide an avenue for conveying “unappetizing” or “challenging” material in an easily understood form. A podcast episode could be created using an in-depth guide that you have composed with multiple sections.
Podcasts are also more accessible. People would be able to get the facts while they are on the move, instead of having to view a blog post from their computer. This could also expand the reach of your content.
A podcast, or a sequence of podcast programs, allows you to explore the data and show illustrations you have drawn from the report in a talkative style. You can also provide updated facts you’ve found. In order to maximize reach, make sure to place the podcast at the start of the blog post and utilize social media and newsletters to promote it.
2. Turn internal data into case studies
What kinds of information do you obtain, and how do you make sense of it? If you keep track of social media measurements, acquire information on search engine optimization, or assess visitor behavior, you can create a case study using this data. Analyzing the information from past experiences can enable you to gain new insights.
By transforming gathered information into a case study, it demonstrates to one’s audience that they are proficient in analyzing the data. It makes your blog look more credible. By engaging in this study, it gives you the opportunity to discover the repercussions of the influential choices made for your business.
You have the choice of transforming the case study into a blog entry or using it as a content offer to possibly improve conversion. Email subscribers can get access to a special download.
3. Make a slide deck for SlideShare.
If you wish to restructure a data report, then you should look into doing so. Construct a presentation with the information within the data report and post it on SlideShare. SlideShare on LinkedIn provides a service where users can upload and share public slide decks.
If the data set you plan to incorporate into a SlideShare is extensive, consider breaking it up into several different slide decks catering to different topics or sections. So, skimmers can swiftly go to the relevant deck to retrieve the data they’re looking for.
A data-driven presentation on SlideShare can help to boost your LinkedIn profile, making your company more prominent on the site. It’s not a requirement that every business take advantage of SlideShare, so you have a great opportunity to draw in contacts on your feed who have a passion for statistics and are looking for a hassle-free way to access it.
4. Update old blog posts with new information.
If you maintain a blog, it should be part of your content plan to regularly post new content. A wealth of helpful data doesn’t have to disappear into the recesses of time. Going through your blog history, identify which posts are still beneficial with minimal alterations.
Updating blog posts is also a great time saver. It is not essential to produce an entirely new article; a majority of the material is ready to be published. You just need to ensure that the information is up to date.
In the headline, it can be indicated that the material has been revised and includes fresh data. It will entice people who are looking for up to date facts and figures, as well as those who benefited from reading it the first time, who will now get a pleasant reminder of what it was about.
5. Gather All Your Interviews into an Expert Advice E-book
Should you conduct multiple interviews on a particular subject, you may try piecing them all together to make an e-publication filled with knowledgeable insights. The benefits of learning from one who is an expert on a subject can easily be seen when referring to an e-book that offers an expert’s counsel. There are various benefits to be gained from accessing such an educational resource. At the beginning, there’s not a lot of them; even when you search on Google, only a few pertinent results can be seen on the first few pages-not as is usually observed with the others on this listing. It could be difficult to gather ample counsel from a specialist to turn out a book, much less just one insight. You don’t have to worry about making content on your own, even though you must orchestrate the interviews. Additionally, when the guidance is being furnished by a multitude of well-respected professionals, it stands a greater chance of appearing more important or more impressive than if it came from a single authority. You will still be involved in constructing the layout, look, and how each part of the book will lead into the next, making it authentically achievable to include the content plans as an electronic book instead of leaving it scattered across multiple webpages.
6. Transform the Quora Q&A into Valuable Blog Post
Having one’s writing be seen, discussed and passed on to others is beneficial. It is beneficial to provide an opportunity for an extensive and unbiased examination of your content. If you post some of your thoughts as a response to someone on Quora, it is probable that you will receive feedback. If you were to utilize your material to generate conversation on a Reddit thread. Even though these two examples are quite different in a lot of respects (starting with the type of platform they represent), what they have in common is :
provide valuable answers A substantial quantity of specialists who are very active on Quora and present on Reddit offer useful responses to the platform.
Two groups of dedicated main contributors with a solid code of morals.
Though the outcome may not be a guaranteed positive result, you can rest assured that it will be derived from thoughtful deliberation and extensive publicizing of both your work and yourself.
7. Share Your Statistics Through Twitter Posts
Talking in brief with many words: that is the essence of micro-blogging – to state a lot with very few (as the ancients would phrase it). Using images instead of words can shorten the expression of an idea or concept, thus achieving conciseness. This can be particularly effective in communication. The data can be shown using various formats which will have varying outcomes. A well-structured statistic is incredibly easy to spread. In addition, an attractive infographic is not only visually pleasing, but also useful as an educational resource.
8. Create New Blog Posts and Articles from Spinoffs
Once you have mastered a topic, it does not necessarily mean you have finished learning about it. Innovation runs rampant in all sectors of technology, thus what was true in the past may not necessarily hold anymore, even on a short timescale like a month. It’s much the same in Hollywood, follow-ups to movies are very common. A subsequent article may be needed due to various factors: things have changed, opening up more possibilities or dissuading certain activities; dialogue with readers and skillful professionals has unveiled more noteworthy aspects than could be initially articulated; a particular secondary “figure” in the prior piece has suddenly come to the center and can star in his/her own feature or post, and so on.
9. Turn Your Existing Content into Videos
Our society has shifted its focus more and more to visual media as opposed to reading. It is easy to see the broad reach of video content due to the high volume of videos uploaded each day to sites like YouTube as well as in multiple other places that are not meant exclusively for video hosting. This highlights the great value of converting written information into videos. A post on paper usually demonstrates effort and can take between five and ten minutes to read, depending on the reader’s state of tiredness. A video doesn’t communicate any information, it does not give any form of advice. When you’re looking at Facebook on a mobile device, it’s programmed so that videos will start playing as soon as you scroll down the page. If something has your attention, you probably won’t turn away until you finish it, even if you wouldn’t have made the choice to do so from the start.
10. Mix Your Blog Posts Into Valuable Online Courses
Content can be educational in any shape or form; however, it is typically most successful when learning is an active and interactive process, which gives the learner specific objectives and motivations. By making a few adjustments and being mindful of the concept of education, it is possible to edit interviews, blog entries, Q&As and so forth to develop a succession of (brief) internet classes. The demand for online educational resources has significantly increased in recent years, yet there are still unexplored areas that need to be addressed, both with regard to the material available and the strategies employed. Very few learning platforms can incorporate all types of learning methods, although some contain one or more. A viable approach might be to examine the area and identify what is absent. Is it the content you have? A certain level of interactivity? The opinions and advice of industry experts? Discover an angle that others haven’t thought of and highlight it as an advantage for customers. Studying is not just restricted to reading, and you can gain profit from your information by educating others with it.
Final Words
Using already-created content in a new way can be hugely beneficial, and makes it much simpler to keep your content schedule consistent, since most of the effort has already been accomplished.
Review your analytics to locate your most successful content, rework it, and see if it can fuel an enhancement in your organic website visitors and leads.